How to Become a Cybersecurity Reseller

With the rapid evolution of technology and the increasing threat of cyber-attacks, businesses of all sizes are seeking robust cybersecurity solutions to protect their sensitive data and operations.

This has led to a growing demand for cybersecurity resellers who can provide comprehensive security solutions tailored to diverse business needs. If you’re interested in becoming a cybersecurity reseller, this article will guide you through the process.

Understanding the Role of a Cybersecurity Reseller

A cybersecurity reseller acts as an intermediary between cybersecurity solution providers and end-users, helping businesses access top-tier cybersecurity technologies and services.

As a reseller, you don’t develop the solutions yourself; instead, you partner with established cybersecurity providers to offer their products to your clients.

This partnership allows you to tap into cutting-edge technologies and leverage the expertise of established players in the industry.

The Benefits of Being a Cybersecurity Reseller

Access to Expertise: Cybersecurity resellers collaborate with established providers with deep industry knowledge and expertise. This means you can offer your clients solutions backed by a team of professionals who understand the intricacies of cyber threats and prevention.

Minimized Overhead: Developing and maintaining your own cybersecurity solutions can be costly and resource-intensive. As a reseller, you can avoid these overhead costs and focus on delivering value to your clients.

Diverse Product Portfolio: Cybersecurity providers offer various solutions that address cybersecurity aspects, from ransomware prevention to cloud data protection. This allows you to provide tailored solutions to clients based on their unique needs.

Efficient Time-to-Market: Partnering with established providers lets you quickly enter the market with proven solutions. This efficiency can be crucial in a rapidly evolving cybersecurity landscape.

Steps to Success With Cybersecurity Reselling

The first step to becoming a cybersecurity reseller is understanding the market. This involves gaining knowledge about various types of cybersecurity threats, such as ransomware, malware, and phishing, as well as the different tools and technologies used to combat them.

It’s also crucial to understand the specific needs of businesses in terms of mobile device security, cloud data protection, and other aspects of cybersecurity.

Once you’ve gotten up to speed on the basics of cybersecurity, these steps will walk you through the process of establishing a cybersecurity reseller partnership:

1. Research and Choose Your Partners: Research reputable cybersecurity providers like Ostra Cybersecurity. Look for providers with a strong track record, a comprehensive product suite, and a commitment to ongoing innovation.
2. Understand Your Audience: Identify your target market and understand their cybersecurity needs. Different industries and businesses have varying requirements, so tailor your offerings to these specific needs.
3. Build Relationships: Establish strong relationships with your chosen cybersecurity providers. This collaboration is built on trust and ensures you can effectively communicate your clients’ needs to the provider.
4. Education and Training: Gain a deep understanding of the cybersecurity solutions you’ll be reselling. This knowledge will enable you to effectively consult with your clients and provide them with the best solutions for their needs.
5. Value-Added Services: Consider offering additional services alongside the cybersecurity solutions, such as consulting, training, and ongoing support. This can set you apart from competitors and create a holistic cybersecurity solution for your clients.
6. Marketing and Sales: Develop a marketing strategy highlighting your offerings’ benefits. Educate your clients about the importance of cybersecurity and how your solutions can safeguard their digital assets.
7. Customer Support: Provide exceptional customer support to your clients. Quick response times, troubleshooting assistance, and regular check-ins can go a long way in building solid and long-lasting relationships.

Partnering with a Managed Cybersecurity Provider

Once you’ve gained a solid understanding of the market, the next step is to partner with a managed cybersecurity provider.

This provider should offer a comprehensive solution that tackles both known and “zero-day” threats – those that are brand new and unknown to security professionals.

The solution should be constantly updated to keep up with evolving threats and seamlessly integrate into clients’ IT environments.

Ensuring Seamless Integration and Support

In choosing a provider, ensure that they can integrate their solution into your current security suite with minimal effort on your part. They should take care of everything behind the scenes, from setup to ongoing management, allowing you to focus on your core business.

Look for a provider offering expertise, educational resources, training, sales and marketing tools, and ongoing support. This will help you provide the best possible service to your clients and grow your business.

Customizing Solutions to Fit Client Needs

Every business is unique, with different cybersecurity needs. As a reseller, you should be able to offer customizable solutions tailored to your clients’ specific requirements. This means working closely with your provider to understand their offerings and how they can be adapted to fit different business contexts.

Ready. Set. Go!

Becoming a cybersecurity reseller can be rewarding, providing an essential service to businesses while offering significant growth opportunities.

You can establish your successful cybersecurity reselling business by understanding the market, partnering with a reputable managed cybersecurity provider, ensuring seamless integration and support, and customizing solutions to fit client needs.

Remember, it’s not just about selling services; it’s about being a trusted advisor who can provide comprehensive data security that eliminates risk and meets clients’ compliance requirements.

The Ostra Cybersecurity Reseller Program

Ostra Cybersecurity offers a comprehensive suite of cybersecurity solutions to help you become a successful reseller.

Ostra has the exceptional talent to not only hunt for and identify threats but also remediate and eliminate them in real time for a fraction of your insourcing cost.

Our robust, secure product offerings are designed to meet the needs of small and medium-sized businesses in any industry. Our team of experts is available to provide assistance and support throughout your journey as a reseller. Contact us today to learn more!

FAQs

Q: What is a cybersecurity reseller?

A: A cybersecurity reseller is a business that sells cybersecurity solutions provided by a third-party supplier. They act as a bridge between the cybersecurity provider and companies that need these solutions. They can offer added value through consultation, customization, and additional support services.

Q: Why is partnering with a reputable cybersecurity provider important?

A: Partnering with a reputable cybersecurity provider is crucial as it ensures you have access to high-quality, effective cybersecurity solutions. A reputable provider will have a track record of success and will offer comprehensive, updated solutions to tackle both known and emerging cyber threats while minimizing liability risk exposure.

Q: What are the key capabilities to look for in a cybersecurity provider?

A: Key capabilities to consider include a comprehensive and constantly updated solution suite, seamless integration with existing IT environments, and robust support services. The provider should also be able to offer customizable solutions to meet varying client needs.

Q: How can a reseller add value to the cybersecurity solutions they offer?

A: Resellers can add value by offering additional services such as consulting, training, and ongoing support. By understanding their clients’ specific needs, they can also tailor the cybersecurity solutions to provide a more effective, personalized service. Offering a holistic cybersecurity package is also beneficial, setting your services apart from competitors.

Ostra Cybersecurity

As Your Trusted Cybersecurity Team, Ostra makes cybersecurity simple and accessible to businesses of all sizes. Ostra provides its partners and their clients with a multi-layered, comprehensive and fully managed Security as a Service. 

IT service providers face many challenges when trying to serve their clients—especially smaller businesses. Generally speaking, it takes a special breed of human to thrive in the often-overwhelming field of cybersecurity. There are many reasons why these challenges can be even more felt among managed service providers (MSPs).

Overworked and Short-Staffed

In the IT world, cybersecurity is a niche that can be incredibly overwhelming and stressful. Consider the following statistics:

• 83% of IT security professionals felt more overworked going into 2020 than they were at the beginning of 2019, according to a Tripwire survey.
• On average, one study found that a security operations staff member handled 3.5 major functions as part of their job in 2019; Some staff handled as many as twelve functions.
• 45% of the 400 international operations professionals surveyed in 2020 saw a sharp increase in cyber threats and security incidents compared to previous years.

Second, it is very difficult to find qualified cybersecurity specialists to cover the vastly-growing need to protect clients against ransomware, various types of malware and other threats. Being short-staffed has become a way of life, as it can take several months to fill positions such as a Security Analyst. For example:

• More than two-thirds of security professionals surveyed in 2019 said a cybersecurity skills shortage was impacting their ability to stay on top of vulnerabilities.
• As of January 2021, there were 4.07 million unfilled cybersecurity positions globally, up from 2.93 million in 2020. This includes 561,000 in North America alone.

Cyber Fatigue is Real

Staff burnout is another problem that IT firms and small cybersecurity teams grapple with. Cybersecurity is a high-stakes venture that involves constant vigilance to protect sensitive data and keep mission-critical business functions operational.

These challenges are why many service providers choose to partner with a Managed Security Services Provider (MSSP). Rather than having to seek out, hire, manage and compensate a full-time team of IT experts with the right cybersecurity credentials, they can work with a trusted resource that can handle it all—freeing them up to focus on bigger IT strategy initiatives for their clients.

For example, Ostra Cybersecurity’s team includes experts in the field of relationship management, IT integrations and decades of combined cybersecurity expertise. Our proactive, behind-the-scenes approach provides 24/7 monitoring, automated threat detection and response before the threats get in. This not only saves businesses time and high payroll expenses, but also saves them tens (or hundreds) of thousands in dollars versus dealing with data breaches after they occur.

The Challenges of Tech Silos

Small Businesses are a big target

In January 2021, HelpNet Security reported on a Cynet survey of 200 small and medium businesses with cybersecurity budgets of $1 million or less. They found that 63% of CISOs “feel their risk of attack is higher compared to enterprises, despite the fact that enterprises have a larger target on their back.” Small businesses depend on their MSP to protect them, which is why having adequate protection for your clients is critical for them, and your status as their trusted IT advisor.

“All businesses—including IT service providers—are faced with the reality of limited resources while they face an exponentially-growing need for security and cloud data protection. Orchestrating a robust defense against ransomware and various types of malware impacts costs, personnel, and other resources within the organization.” – Paul Dobbins, Chief Growth Officer, Ostra Cybersecurity

Relieve your IT team’s pain points

A trusted cybersecurity partner can provide much-needed relief as well as lend cutting-edge expertise to your stretched IT operations team. Explore your options by scheduling your free security assessment with Ostra today.

Ostra Cybersecurity

As Your Trusted Cybersecurity Team, Ostra makes cybersecurity simple and accessible to businesses of all sizes. Ostra provides its partners and their clients with a multi-layered, comprehensive and fully managed Security as a Service. 

The threat of ransomware is a growing concern for businesses of all sizes. Large corporations invest heavily in cybersecurity, but it isn’t just the big companies that must be prepared to protect their sensitive data.

This Is Not a Drill

Despite significant advances in cybersecurity, a recent press release by Thales, a global leader in advanced technologies, states that:

• 48% of IT professionals reported an increase in ransomware attacks, with 22% of organizations polled experiencing a ransomware attack in the past 12 months
• 51% of enterprises do not have a formal ransomware plan

Small and medium-sized businesses, along with their employees, must also take steps to protect themselves from ransomware attacks or risk losing valuable data and revenue. Cybercriminals are constantly evolving their techniques to exploit vulnerabilities and hold data hostage, demanding hefty ransoms for its release.

What is Ransomware?

Ransomware is malicious software designed to encrypt files on a victim’s computer or network, rendering them inaccessible until a ransom is paid.

Cybercriminals employ various tactics to infect systems, such as phishing emails or exploiting compromised websites or software vulnerabilities. Understanding the gravity of this threat is essential to better protect yourself and your digital assets.

The Cost of Inaction

A recent article in Forbes Magazine titled “The Sobering Truth About Ransomware for the 80 Percent Who Paid Up” provides insights into the alarming reality faced by those who have fallen victim to ransomware attacks. The article delves deep into the experiences of the 80 percent who have made the difficult decision to pay the ransom, shedding light on the harsh consequences and long-lasting effects of such actions.

The Forbes article highlights the difficult choices organizations and individuals face when confronted with a ransomware attack. It reveals that many victims still suffer significant setbacks despite paying the demanded ransom. The payment, often made as a last resort to regain access to crucial data or systems, does not guarantee a seamless restoration process. In many cases, the restored data may still be compromised or contain lingering vulnerabilities that can be exploited again in the future.

An Ounce of Prevention . . .

In light of the sobering truths presented in the Forbes article, it becomes evident that prevention and proactive measures are paramount in the fight against ransomware. Your organization can significantly reduce its susceptibility to such attacks by implementing the safeguards below. Investing in robust cybersecurity practices, staying informed about the latest threats, and establishing comprehensive incident response plans to mitigate the devastating impact of ransomware attacks are crucial.

To safeguard your business and avoid falling victim to ransomware attacks, it is necessary to adopt proactive measures and stay well-informed. Below, we list 23 effective ways to protect yourself from ransomware and preserve the security of your valuable data:

1. Install and Update Reliable Antivirus Software

One of the best defenses against ransomware is robust antivirus software. Choose a reputable antivirus program that provides real-time protection against malware, including ransomware. And make sure you or your security team regularly updates the software to ensure it can detect and neutralize the latest threats effectively.

2. Keep Your Operating System(s) Up to Date

Operating system updates often include crucial security patches that address vulnerabilities cybercriminals exploit. Set your system to automatically install updates or regularly check for updates manually. By keeping your operating system up to date, you fortify its defenses against ransomware attacks.

3. Enable Automatic Software Updates

In addition to your operating system(s), enabling automatic updates for all your software applications is equally vital. Popular software, such as web browsers, office suites, and media players, frequently release updates to enhance functionality and security. Enable automatic updates to ensure you have the latest versions installed, equipped with robust defenses against ransomware.

4. Exercise Caution When Opening Email Attachments

Phishing emails are a common delivery method for ransomware. Exercise caution when opening email attachments, especially those from unknown or suspicious senders. Verify the sender’s authenticity before opening any attachments, and if in doubt, refrain from opening suspicious emails altogether.

5. Beware of Suspicious Links

Similar to email attachments, ransomware can also be delivered through malicious links. Be cautious when clicking on links, especially those received via email, social media messages, or unknown websites. Hover your cursor over the link to preview the URL before clicking. If it seems suspicious, avoid clicking to mitigate the risk of a ransomware infection.

6. Implement a Robust Firewall

A firewall acts as a barrier between your computer or network and the internet, monitoring and filtering incoming and outgoing network traffic. Configure a robust firewall on your system to establish an additional layer of protection against ransomware and other cyber threats.

7. Secure Your Wi-Fi Network

Securing your Wi-Fi network is crucial to prevent unauthorized access and potential ransomware attacks. Change the default administrator credentials of your router, use strong WPA2 encryption, and regularly update the firmware to ensure the network remains secure.

8. Create Strong, Unique Passwords

Using strong, unique passwords is fundamental to protecting your digital assets. Avoid using easily guessable passwords, and consider using a password manager to generate and store complex passwords securely.

9. Implement Two-Factor Authentication (2FA)

Two-factor authentication adds an extra layer of security by requiring users to provide additional verification, such as a temporary code sent to their mobile device, in addition to their password. Enable 2FA whenever possible to enhance your defenses against ransomware attacks.

10. Regularly Backup Your Data

Regularly backing up your data is crucial in mitigating the impact of a ransomware attack. In the event of an infection, having up-to-date backups allows you to restore your files without paying the ransom. Automate the backup process and ensure backups are stored securely and frequently.

11. Store Backups Offline or in the Cloud

It is essential to keep backups separate from your primary system to prevent ransomware from encrypting them. Consider offline storage options like external hard drives or cloud-based backup services that offer robust security measures.

12. Use Encryption to Protect Sensitive Data

Implementing encryption for sensitive data adds an extra layer of protection, even if it falls into the wrong hands. Utilize encryption tools or software to encrypt files and folders containing valuable or confidential information.

13. Educate Yourself and Your Team

Education is key in the fight against ransomware. Stay informed about the latest threats, attack techniques, and preventive measures. Implement a security awareness training program to consistently educate yourself and your team about the best practices to identify and avoid potential risks.

14. Stay Informed About the Latest Threats

The landscape of ransomware threats is continually evolving. Stay informed by regularly visiting reputable cybersecurity websites like CISA and subscribing to their newsletters. You can adapt your security practices accordingly by staying up to date with the latest threats.

15. Limit User Privileges

Granting administrative privileges to all users increases the risk of ransomware spreading throughout your network. Limit user privileges to ensure only authorized personnel can access critical system functions and sensitive data.

16. Disable Macros in Office Documents

Ransomware can exploit macros in office documents to infect your system. Disable macros by default in programs like Microsoft Word and Excel, and only enable them when necessary and from trusted sources.

17. Use a Virtual Private Network (VPN)

When accessing the internet, especially on public Wi-Fi networks, use a VPN to encrypt your internet traffic and protect your data from potential eavesdroppers. A VPN adds an extra layer of security and anonymity, reducing the risk of ransomware attacks.

18. Implement Intrusion Detection and Prevention Systems (IDPS)

Intrusion Detection and Prevention Systems monitor network traffic, looking for suspicious activity and potential ransomware threats. Implement an IDPS to proactively identify and neutralize threats before they can compromise your systems.

19. Monitor Network Traffic

Regularly monitor your network traffic to identify any anomalies or suspicious activities. Unusual patterns or unexpected connections may indicate a ransomware attack in progress. Implement network monitoring tools to detect and respond promptly to potential threats.

20. Perform Regular Vulnerability Assessments

Regular vulnerability assessments help identify weaknesses in your systems and infrastructure that ransomware attacks could exploit. Engage the services of a reputable cybersecurity firm to conduct comprehensive vulnerability assessments and remediate any identified vulnerabilities promptly.

21. Employ Data Loss Prevention (DLP) Solutions

Data Loss Prevention solutions help detect and prevent the unauthorized transmission of sensitive data, providing additional protection against ransomware attacks. Implement DLP solutions tailored to your organization’s specific needs and industry regulations.

22. Develop an Incident Response Plan

Preparing an incident response plan is essential for effectively responding to a ransomware attack. Define roles, responsibilities, and procedures to follow in the event of an incident. Regularly review and update the plan to account for changes in the threat landscape.

23. Engage Managed Cybersecurity Services

We get it. This list looks overwhelming. While many of these measures can be implemented with minimal technical skill, there is a steep learning curve to proficiency in protecting against the threat of ransomware. As new threats and vectors emerge, the need for skillful cybersecurity professionals increases.

Most SMBs lack the technical resources to implement these measures in-house. To ensure your systems and data are secure, consider engaging the services of a managed cybersecurity service provider (also referred to as “Security as a Service” or “SECaaS.” They employ trained experts with the experience and resources to provide comprehensive protection against ransomware attacks.

Investing in managed cybersecurity services will help ensure your data stays safe and secure. A managed cybersecurity solution can provide advanced monitoring, detection, and response capabilities to strengthen your defenses against ransomware attacks and ensures that new threats are identified quickly and addressed–even as they evolve.

Take Action Now to Protect Your Business!

Don’t wait until it’s too late to safeguard your valuable data from the growing threat of ransomware. Implement the 23 effective ways listed in this article to fortify your defenses and avoid becoming a victim.

Ostra Cybersecurity is here to help. Our managed cybersecurity services provide comprehensive protection against ransomware attacks. Our expert team will monitor, detect, and respond to threats, ensuring your data stays safe and secure.

Take the proactive step towards a secure future. Contact us today to learn more about how Ostra Cybersecurity can empower your business and keep you protected from ransomware. Don’t let cybercriminals hold your data hostage – act now!

FAQs (Frequently Asked Questions)

Q: What is ransomware?

A: Ransomware is a form of malicious software that encrypts files on a victim’s computer or network, demanding a ransom for their release.

Q: How can I protect myself from ransomware?

A: You can protect yourself from ransomware by installing reliable antivirus software, keeping your operating system and software up to date, exercising caution with email attachments and suspicious links, implementing a robust firewall, securing your Wi-Fi network, creating strong passwords, and regularly backing up your data.

Q: Are automatic software updates important?

A: Yes, automatic software updates are crucial as they often include security patches that address vulnerabilities exploited by ransomware and other malware.

Q: What is two-factor authentication (2FA)?

A: Two-factor authentication is a security measure that requires users to provide two verification forms, such as a password and a temporary code sent to their mobile device, to access an account or system.

Q: Should I pay the ransom if I get infected by ransomware?

A: Paying the ransom is not recommended, as it encourages and funds cybercriminal activities. Instead, focus on restoring your files from backups and implementing preventive measures to avoid future attacks.

Q: Can professional cybersecurity services help prevent ransomware attacks?

A: Professional cybersecurity services offer expertise, advanced tools, and proactive monitoring to effectively detect and mitigate ransomware threats.

Conclusion

As ransomware attacks continue to pose a significant threat to individuals and organizations, taking proactive measures to protect your digital world is imperative. By implementing the 24 ways to avoid becoming a victim of ransomware discussed in this article, you can significantly enhance your security posture and minimize the risk of falling prey to these malicious attacks. Stay informed, stay vigilant, and safeguard your valuable data against the ever-evolving threat of ransomware.

Contact us to learn more about what it means to be powered by Ostra Cybersecurity.

Ostra Cybersecurity

As Your Trusted Cybersecurity Team, Ostra makes cybersecurity simple and accessible to businesses of all sizes. Ostra provides its partners and their clients with a multi-layered, comprehensive and fully managed Security as a Service. 

Five years ago, the decision to start Ostra Cybersecurity was not an easy one. Leaving a successful, well-paying IT job with Fortune-5 company perks so that I could help small businesses become more secure was definitely a mission-motivated move, but that was not my only reason for wanting to make a change. I was looking for more balance in my life and needed to increase my time spent with family and friends as well, so I took the plunge.

In 2018, that first year building out Ostra’s brand and taking our first crack at a security solution was fun and exciting, not to mention a vastly refreshing change of pace from hopping on an airplane every week to shake hands with higher-ups across the globe as the corporate grind pushed my body, mind, and soul to its limits.

Those early days working with various industry professionals to develop Ostra’s sales materials—while at the same time tackling the design engineering of our technology stack—made for long days and nights that blended together. Our first set of customers were patient with us and provided the invaluable feedback we needed in order to solidify our messaging and our solution so we could continue to grow.

Key Milestones

Since Ostra’s inception, there have been some key milestones that created inflection points for the business and our constant growth along the way. The first was my chance introduction to Joe Johnson, a transformational business leader who would later become the president at Ostra.

That following year, Joe and I were able to double the business and grow Ostra enough so we could move our operations out of my basement and public library conference rooms to our very first office space. Hiring the first four employees soon followed.

That momentum would continue with the addition of Paul Dobbins as Chief Growth Officer. This kicked off a fast-paced season that included building our channel partner program and adding 20 more employees, taking us to our current (and much larger) office space in Minnetonka, Minn.

Most recently, having my long-time friend Emad Bhatt join Ostra as VP of IT not only put one of the smartest engineering architects on our leadership team but secures our position as a technology leader in the security-as-a-service space.

As we mark our five-year anniversary in 2023, I am just blown away by how much Ostra has achieved. Being surrounded by my new Ostra family, building and growing a business with a mission to protect small businesses, and creating a positive culture that values people over money are just some of the things that have made this story so amazing.

For those who need a reminder of why Ostra exists—including the specific incident that led to our mission to fiercely defend and protect small businesses—check out this blog: The Ransomware Attack that Sparked Ostra Cybersecurity.

Remembering to pause and look at all the things creating gratitude in my life is sometimes hard to do in our fast-paced industry. But as I look around at all the employees, people, clients, and partners that have impacted this journey, I am forever grateful for every single person, challenge, and opportunity we have come across.

You have helped bring Ostra to where we are today. Thank you. (Off to grab another box of tissues.)

Michael Kennedy

Michael Kennedy is the founder of Ostra Cybersecurity, a multi-layered and fully managed Security as a Service. Recognized as a cybersecurity industry trailblazer, he is a dynamic leader, speaker, and fierce advocate for data privacy. 

As we officially begin the new year, we’re humbled to share some our top accomplishments of 2022. As Your Trusted Cybersecurity Team, Ostra is grateful to all of our Channel Partners, clients, shareholders and industry colleagues who helped us achieve great things last year. Here’s to an even more spectacular 2023!

Blocking Threats in 2022

• Ostra processed over 80 billion cybersecurity events in 2022
• Of the 80 billion processed events, approximately 225 million were designated as active threats
• Emails processed in 2022: 5 million
• Emails blocked due to threats: 2 million

Industry Stats

• The average ransomware payment in 2022 was more than $250,000.¹
• Companies with <100 employees receive 350% more social engineering attacks than larger companies.²
• The average downtime for a ransomware attack is 24 days.³

Cyber Jargon won’t Protect Clients 

Ostra believes in listening to our clients, partners and peers in the industry, which is why we continue to engage our current clients and partners with Voice of Customer (VoC) surveys. Here’s what we learned in 2022…

• SMB leaders shared they need solutions that reduces drain on internal operations and IT. Many prefer cybersecurity offerings that can be managed by their MSP as part of their service.
• SMBs want their IT or MSP partner to care about their business and employees.
• Survey respondents indicated they value a cybersecurity team that can provide hands-on, 24/7 support.
• We were able to test and validate that the market trusts us to provide a comprehensive cybersecurity solution with real people and expertise behind it—NOT cyber jargon or IT people to talk over their heads.

Ostra is proud and humbled to be Your Trusted Cybersecurity Team—providing clients with the right tools managed by good people. And we could not protect our clients the way we do without our growing Channel Partner Network, which grew by more than 300% last year. These partnerships also enable Ostra to help our clients who are seeking referrals for MSP services, IT consulting, cyber insurance and/or security advisory services such as assessments, compliance and vCISO services.

Top Resources from 2022

Ostra’s mission remains focused on educating our community with cybersecurity news, trends and best practices. Here’s a roundup of some of our favorite blogs from 2022:

• Why Businesses Keep Losing the War on Cyber Terror: A 3-Part Series
  • Part 1 – Are MSPs a Weak Link in Cybersecurity?
  • Part 2 – Change the Channel: It’s Broken
  • Part 3 – Awareness Isn’t Enough: A Transparency Revolution

• “Who Can You Trust” – A Hacks and Hops Session Recap
• Getting Started With a Trusted Cybersecurity Advisor
• Field Report: ” Phished by Association”
• Tackling the Top 3 Cybersecurity Hassles for MSPs
• Why SMBs are hot targets for ransomware (and how to avoid becoming a statistic)

We will continue to deliver more educational content in 2023, directly from our cybersecurity experts. Stay tuned for more on our blog and on LinkedIn.

Ready to explore how our Trusted Cybersecurity Team can support your business in 2023 and beyond? Contact Ostra today.

¹ Q3 2022 Coveware report ($258,143); ²Barracuda Networks report via PR Newswire (3/2022); ³Coveware Marketplace Report (Q2 2022).

Stacey Kusnier

Stacey Kusnier is the Marketing Director at Ostra Cybersecurity, a multi-layered and fully managed Security as a Service. With a passion for fostering mission-driven culture and B2B marketing, Stacey drives campaign strategies to support Ostra’s sales team and Channel Partners.

When it comes to phishing, attackers are becoming highly creative in the way they deliver the phish. They are doing a lot more reconnaissance work and it is our duty to ensure we are being more alert to avoid this form of social engineering.

SIGNS OF DANGER

Recently, Ostra came across a case of “phishing by association” that is a great reminder of why it is important for businesses to foster open and transparent relationships with vendors and partners.

One Friday evening, a client contacted us to say that she strongly believed her workstation had been compromised. After hearing her concerns, the Ostra Cybersecurity Defense Team started vigorously working on the situation.

We began with a few questions to get more information as to why she believed her environment had been compromised. She mentioned a vendor she was doing business with had been breached, and the cyber criminals sent phishing emails to their contacts. When she received the phishing email, she unfortunately clicked on it because she thought it was a legitimate email from the vendor.

CONTAINING THE THREAT

The first thing Ostra encouraged the client to do was to reset all her passwords. In situations like this, attackers are gathering credentials to hold for future use. Changing passwords immediately prevents the use of the credentials.

After ensuring the client changed her passwords, we immediately started reviewing her traffic logs to search for any suspicious events.

Fortunately, everything seemed healthy on her workstation and connected devices. However, Ostra continued to monitor the situation over the weekend and through the following week until we were satisfied that no damage had been done and her environment was secure.

Eunice Asemnor, Security Analyst at Ostra, stated that it was especially helpful that the client reached out immediately after clicking the email in this case. “It gave our Cyber Defense Team the ability to promptly remediate and handle the situation.” She added that this scenario illustrates the importance of being cautious with every email you receive—even from trusted vendors.

TAKEAWAYS FROM THE TRAIL

Although many phishing emails come from strangers, “phishing by association” is a tactic where cyber criminals send emails that appear to originate from a vendor that the client has worked with in the past.

Shown above is an example of what this type of phishing email might look like, along with some clues that it warrants further scrutiny.

Even if a company has all the best cybersecurity measures in place, they can still be vulnerable to attacks if their third-party vendors are not protected. This is why Ostra encourages clients to build trust through proactive communication with outside vendors, while also holding them accountable to ensure they are keeping up with the best security practices.

5 Tips for Phishing Prevention

Ostra recommends taking the following steps to minimize your risk of falling victim to a phishing scheme:

1. When using email, always be careful and take necessary precautions before clicking links or opening attachments.
2. Watch for the following red flags, which are indications that the email could be a phishing attempt:

• • Spelling mistakes, typos, unusual phrases or poor grammar.
  • Calls to action that include deadlines or suggested consequences to create panic.

3. Beware of bogus links. Like in the case of our client, phishing attempts may include a legitimate-looking link. Simply hover your mouse over the link and it will reveal the actual URL. Most trustworthy banks and financial institutions use “https://” in their URL. You can also search for the company’s official website, and then compare their domain to the URL being represented in the email.
4. Be diligent in examining “From” addresses, which can be forged to appear legitimate. Attackers can use a minor typo to make it appear like it is coming from your CEO or bank. Be very alert to check if the email is coming from a true source.
5. Emails requesting personal information should always be handled with care. Do not provide usernames, passwords, or other personal company information without due diligence.

NEED A CYBER GUIDE?

At Ostra, we pride ourselves on educating our clients and providing Fortune 100-caliber cybersecurity to businesses of every size—including small and medium-sized companies. To explore how you can get started with a trusted cybersecurity advisor to better protect your business or clients from phishing attempts, ransomware and other cyber threats, contact Ostra today.

Eunice Asemnor

Eunice Asemnor is a Security Analyst at Ostra Cybersecurity, a multi-layered and fully managed Security as a Service. With expertise in SIEM technologies, cybersecurity solutions, and advanced threat defense, Eunice plays a key role in protecting Ostra’s clients as a member of Your Trusted Cybersecurity Team.

Next up in Ostra’s Employee Spotlight series is Claudia Madrigal, Executive Administrator and Project Manager. We recently sat down with her to discuss her role at Ostra, what makes her tick, her experience, and her life outside of work.

Career & Life at Ostra

Describe what you do at Ostra in one sentence.

I coordinate the onboarding of new Ostra partners and clients, implement internal and external processes, and handle various operational tasks. I also take it upon myself to pet all the dogs that visit our office!

What initially interested you about Ostra Cybersecurity in the first place? What about our mission do you connect with?

The fact that Ostra was a start-up initially interested me. As a part of their mission, Ostra puts people first always, both clients and employees. I experienced this firsthand when I had to take several weeks off due to COVID immediately after I started working for Ostra. It’s a very supportive environment.

What excites you most about your position and growth opportunity at Ostra?

I enjoy the variety of work I do, as well as liaising with different departments and clients. Although Michael Kennedy keeps asking me how I want my role to grow in the company, I still don’t know what I want to be when I grow up!

What do you believe is the best thing about Ostra or the Ostra team?

Ostra encourages autonomy, self-development and work-life balance. The company climate, spirit of cooperation and my team members’ senses of humor are what make it so enjoyable to go to work every day.

What’s the first thing that you do when you start working every day?

Coffee first always. The Nespresso machine is the main reason why I come into the office every day. After coffee, I meet with Ostra’s Cybersecurity Operations team to plan the day’s priorities.

What do you find most challenging about your role at Ostra?

Balancing the strategic work with the operational needs of a growing company. Currently, the majority of my time is taken up with onboarding new clients and partners— a fun problem to have!

What advice would you offer to someone looking to take on a role similar to yours?

Always look for what can be done more efficiently and how you can best support your team.

What would you do for a career if you weren’t doing this?

I don’t see myself being pigeon-holed into a narrow role and I’m always interested in learning new things. I would probably continue to work in operations, but maybe in a completely different industry.

OK, now for some fun questions

Where’s your favorite place in the world?

I’m originally from Portugal, so it will always be my home. But my favorite place is anywhere I haven’t visited yet.

If Ostra announced a last-minute day off for tomorrow, what would you do with your suddenly free day?

If the weather was nice, I would be out riding my motorcycle. However, if it’s cold or raining, I would curl up with a book and the New York Times Sunday crossword puzzle.

Name one thing not a lot of people know about you.

I can make balloon animals!

Three words to best describe you.

Independent, get stuff done, and versatile.

What’s your motto or personal mantra?

Learning for the sake of learning.

Want to be a part of Ostra’s culture and team? Learn more about working at Ostra and apply for open positions!

Ostra Cybersecurity

As Your Trusted Cybersecurity Team, Ostra makes cybersecurity simple and accessible to businesses of all sizes. Ostra provides its partners and their clients with a multi-layered, comprehensive and fully managed Security as a Service. 

Ostra is kicking off our first employee spotlight with our Security Engineer, Johnathan Erwin from Ostra’s Cybersecurity Operations team. We recently sat down with him to talk about his role at Ostra, what makes him tick, his experience, and his life outside of work.

Career & Life at Ostra

Describe what you do at Ostra in one sentence.

I help support Ostra’s Cybersecurity Operations, and make sure everything runs smoothly for our team and clients. (And whatever else Michael Kennedy tells me to do! Haha.)

What initially interested you about Ostra Cybersecurity in the first place?

I worked with Michael Kennedy previously at Optum, and really enjoyed working with him. I was interested in learning more about cybersecurity, so joining the team at Ostra made a lot of sense.

What excites you most about your position and growth opportunity at Ostra?

I like that the opportunities are ever changing. I also enjoy building new tools, learning something new or finding something new to try. At Ostra, there is always something new to try, learn or take on.

What do you believe is the best thing about Ostra or the Ostra team?

The best thing about Ostra is our work environment. Ostra’s leaders have built an amazing culture where people are here to work and help each other. Our team cares for each other, is flexible and communicates well.

What do you find most challenging about your role at Ostra?

At Ostra, I never know what the day will hold. I can come prepared with my best laid plan, and then something shifts, and I must switch gears. Each day it is something new, and I must always be prepared for whatever comes.

What advice would you offer to someone looking to take on a role similar to yours?

I would say to get really good at using Google. Haha! But seriously, be comfortable asking questions, multi-tasking, shifting gears often and being prepared for a changing workload.

What would you do for a career if you weren’t doing this?

I would love to do something in the music business. I have played bass and guitar for the most of my life and would pursue that as a career.

OK, now for some fun questions

Where’s your favorite place in the world?

My favorite place in the world would definitely be a concert. It doesn’t matter which one, simply any concert.

Name one thing not a lot of people know about you.

I have a huge sweet tooth—cookies are the best bribe!

Three words to best describe you.

Silly, hardworking, and caring.

Name the most interesting place you have ever visited.

I had the opportunity to visit a gem mine in North Carolina called Emerald Hallow. A memory I will never forget!

What’s your motto or personal mantra?

I’ll rest when I’m dead.

Want to be a part of Ostra’s culture and team? Learn more about working at Ostra and view our open positions!

Ostra Cybersecurity

As Your Trusted Cybersecurity Team, Ostra makes cybersecurity simple and accessible to businesses of all sizes. Ostra provides its partners and their clients with a multi-layered, comprehensive and fully managed Security as a Service. 

To anyone who is familiar with Ostra’s history as well as our team culture, it is no surprise that we are passionate about data privacy. Ostra is a proud 2022 Data Privacy Week Champion because we were founded on the belief that all businesses and individuals have a fundamental right to data privacy and security.

Michael Kennedy

Michael Kennedy is the founder of Ostra Cybersecurity, a multi-layered and fully managed Security as a Service. Recognized as a cybersecurity industry trailblazer, he is a dynamic leader, speaker, and fierce advocate for data privacy. 

Ostra Cybersecurity enjoys building relationships with like-minded companies who share our commitment to protecting clients. That is why it is especially rewarding for us to work with Channel Partners like FRSecure, whose focus is crystal-clear: Information Security Experts on a Mission to Fix a Broken Industry.

Launched in 2012, FRSecure is a Minnesota-based consulting and testing company in the information security space. Its award-winning technical team is best known for performing risk assessments, penetration testing, incident response forensics and technical research—as well as regularly taking down hacking challengers at industry events such as DEF CON.

Although they typically work with organizations that employ less than 500 people, FRSecure also serves much larger companies that need to fill a gap in their security expertise. In addition to assessments and testing, clients consult FRSecure for advice on cybersecurity planning, leveling up their current staff, or integrating security into their business.

One of FRSecure’s specialty areas is helping clients identify which security projects they should prioritize—and showing them how to implement those plans in a cost-effective way. With this in mind, becoming an Ostra Cybersecurity Channel Partner made sense for a number of reasons.

How does becoming an Ostra Channel Partner benefit companies like FRSecure? In short, Ostra empowers Channel Partners to better protect the businesses they serve.

Paul Dobbins, Chief Growth Officer at Ostra, explains: “FRSecure is a perfect example of what Ostra’s Channel Partner Program is specifically designed for… naturally adjacent companies in the cybersecurity ecosystem. Together we’re breaking down silos within the industry to make sure companies are protected with holistic solutions.”

Culture Cues

“First and foremost, what FRSecure looks for in a partner is culture fit,” shares John Harmon, President at FRSecure. “Are they interested in helping us fix the broken industry? Are they interested in helping us solve the same kinds of problems and serving the same kind of customers that we serve?”

The mission-driven culture at FRSecure resonates with I.S. professionals who want to make a difference in their industry—which has helped the company attract a team of bright, highly committed experts.

This mirrors the Ostra team’s passion for protecting clients from the devastating effects of cyberattacks, which are increasingly targeting small and medium-sized businesses. (A friend’s devastating experience with ransomware is one of the reasons Michael Kennedy founded Ostra—read more about the Ransomware Attack that Sparked Ostra Cybersecurity.)

Shared Values

Another important consideration in any partnership is common values—such as collaboration and truth-telling. Both Ostra and FRSecure are strong advocates for transparency.

“What we liked most about Ostra was their leadership and their willingness to let us look under the hood,” Harmon recalls, “so we could verify what they were claiming to do and who they were planning to serve.” Allowing this level of access to their proprietary solution—which Harmon says is rare in the cybersecurity industry—built trust and empowered FRSecure to refer clients to Ostra with confidence.

 Another factor that contributes to the success of this Channel Partner relationship is the willingness of both companies to tackle tough problems together. Being open to feedback and communicating clearly ensures that nothing is lost in translation.

“We’re constantly working through issues, trying to find the best solutions for our clients—and sometimes that can get uncomfortable,” admits Harmon, “But with Ostra, we can speak plainly… and we can move a lot faster to help our clients.”

FRSecure was also drawn to Ostra’s technical expertise in filling the gaps left by other cybersecurity products. The holistic Ostra solution was able to measurably solve security issues for their clients.

Vision & Leadership

How does Ostra typically add value to Channel Partners and their clients? In FRSecure’s view, Ostra’s top strength is being able to identify the client’s real issue, knowing what the gaps are, and having the skill to fill those gaps in the most responsible way.

“Ostra is not trying to shoehorn their solution into things, hoping it works,” John Harmon explains. “Ostra is very good at vetting the issues… customizing their solution to make sure it fits, and [making sure] our customers are happy when they’re through.”

 Harmon also admires the way Ostra has been able to package its very high level of cybersecurity expertise into a solution, and scale it in a way that benefits businesses of every size—including FRSecure’s clients.

 “[Ostra Founder] Mike Kennedy is a visionary,” Harmon says. “He’s somebody who saw a problem in the industry and, despite all odds and despite hulking competition, created an offering that is going to be viable in our industry… I’m so happy that we are a part of that journey.”

Facing Reality

In recent months, there have been dramatic policy changes at cyber insurance companies and at the regulatory level. As a result, both Ostra and FRSecure have seen organizations start to shift their strategies; instead of just relying on cyber insurance, companies are realizing their need to put a proper incident response plan in place.

According to Harmon, “There is now no choice but to take preventative measures and have insight into your network and your security program.”

To meet this need, FRSecure offers several compliance preparation services (such as SOC2 audit, Vendor Risk Management and more) to clients. Ostra is also uniquely positioned to help businesses learn to use insurance in a more responsible way. For example, in a June 2021 webinar presented by Ostra (The Ultimate Reality Check for Cybersecurity), panelists shared tips to protect small business owners from losing everything due to a data breach caused by malware, phishing or ransomware schemes.

No Surprises

Leaders at Ostra and FRSecure agree that when it comes to cybersecurity, nobody likes surprises. That’s why it’s crucial for organizations to account for every potential vulnerability and get a clear view of the situation before moving forward with a cybersecurity solution.

“You can’t secure what you don’t know you have,” John Harmon warns. “One of the first things that we coach our clients is to understand: What are all the assets in your network, in your data pool, even in your staff?”

Whether companies need a risk assessment, cybersecurity program planning, a cyberattack simulation or compliance preparation, FR Secure can provide a detailed analysis of their vulnerabilities as well as options for fixing the problem.

Joe Johnson, President at Ostra Cybersecurity, sheds some light on how Ostra fits in to this equation. “FRSecure helps clients understand their current reality, which is foundational to building an effective cybersecurity strategy.” He continues, “Ostra can offer a Fortune 100-caliber, layered cybersecurity solution to FRSecure clients who are looking for 24/7 threat prevention, management and remediation.”

A layered approach to cybersecurity is vital to helping companies confront the brand-new (also known as “zero-day”) exploits that sneak under the radar, in addition to the known threats that are logged by threat intelligence engines.

John Harmon summarizes: “Make sure that you are protecting yourself against everything… and not just what you can see.”

Partnering for Results

“Partnerships by definition should be a two-way street and FRSecure is a shining example,” stated Mike Barlow, Director of Strategic Partnerships at Ostra. “We are continually evaluating new channel partners including MSPs, vCISO, consulting, assessment and incident response firms. Selected Ostra Certified Partners like FRSecure are partners we trust explicitly in recommending to our clients in need of services outside of our area of expertise.”

Proactive partnerships with cyber allies like FRSecure are worth celebrating. The shared values, complimentary culture, and continuous improvement mindset of our Channel Partners ensures we are creating the best data security outcomes for clients.

About Ostra’s Channel Partner Program: For more information on the benefits of becoming an Ostra Cybersecurity Channel Partner, visit the Partner page on our website or connect with Mike Barlow, Director of Strategic Partnerships, on LinkedIn.

About FRSecure: FRSecure is a full-service information security management company that protects sensitive, confidential business information from unauthorized access, disclosure, distribution and destruction. Ostra is proud to have FRSecure as one of our official Channel Partners. To learn more about FRSecure and its award-winning technical services team (Team Ambush), visit frsecure.com

About Ostra: As a next-generation MSSP, Ostra Cybersecurity combines best-in-class tools, proprietary technology and exceptional talent to deliver Fortune 100-level protection for businesses of all sizes. Visit ostra.net to learn more about our multi-layered, 360° solution.

Ostra Cybersecurity

As Your Trusted Cybersecurity Team, Ostra makes cybersecurity simple and accessible to businesses of all sizes. Ostra provides its partners and their clients with a multi-layered, comprehensive and fully managed Security as a Service. 

As a next-generation managed security service provider (MSSP), Ostra Cybersecurity works closely with some great companies in the technology space. In my role as Director of Strategic Partnerships, I enjoy finding ways to support and collaborate with our Channel Partners that serve on the front lines of cybersecurity for diverse client groups around the world.

CyberFin is a Minnesota-based company that provides relentless protection for closely regulated businesses such as insurance agencies, financial advisors, real estate brokers and registered investment advisors. As one of Ostra’s Channel Partners, CyberFin focuses on cybersecurity in the insurance and financial space.

In early 2021, Ostra began working with Managing Partner Chris Steffl and the team at CyberFin. In the wake of unprecedented cybersecurity challenges in the post-pandemic world, Ostra came alongside CyberFin with solutions to strengthen their business model and help them stand apart in a crowded field.

The first great thing about our partnership with CyberFin is that their mission and values are aligned with Ostra’s—being proactive and never settling for anything but the best for their clients.

In addition, both Ostra and CyberFin love to educate small businesses and mid-sized companies about cybersecurity. Chris Steffl, Managing Partner at CyberFin, shared a bit about how Ostra supports CyberFin in this area:

“We’re taking an industry that has very little knowledge or understanding about cybersecurity and we’re trying to make it simple and easy for them to understand…

One of the big things that Osta is excellent at is the deployment of their tools, and how their team works with our organization and the clients that we have. Ostra made it really easy to bring those tools in, and explain it to our clientele… financial planners or insurance agents that aren’t in the cyber industry… so that they’re able to figure out what tools they need to put in place.” – Chris Steffl, Managing Partner at CyberFin

In terms of CyberFin’s particular expertise, they are a trusted advisor in the finance and insurance space. With decades of experience, they have been in the trenches and know what their clients need. This makes CyberFin a fierce advocate for their clients—they are constantly on the lookout for any security threats or compliance issues that might arise. So getting the right tools, technology and talent behind their solution was extremely important.

“Ostra is really a next-generation level of cybersecurity,” summarized Chris Steffl. “They are able to comprehensively pull together all the different tech stacks that they’ve got, and deploy that in a very easy manner. And I think that’s one thing that set’s them apart from other cybersecurity firms is the ability to pull all these tools together to make an easy, simple deployment of the products.”

Ostra is proud to work alongside Channel Partners like Cyberfin to ensure financial and insurance businesses of all sizes—even small firms and start-ups—get the same level of best-in-class, layered cybersecurity that Fortune 100 companies rely on.

To learn more about CyberFin, visit www.cyberfin.net.

To learn more about how Ostra and our Channel Partners can deliver expert-level cybersecurity or improve your data security compliance, contact our team today.

Mike Barlow

Mike Barlow is the Senior Director of Channel Success at Ostra Cybersecurity, a multi-layered and fully managed Security as a Service. As a sales leader, Mike Barlow is focused on growing and promoting the long-term success of Ostra’s Channel Partners.  

The Ultimate Reality Check for Cybersecurity

Introducing The Ultimate Reality Check for Cybersecurity from BrightTalk. In this free webinar, four presenters—including Ostra Co-Founder Michael Kennedy as one of the panelists and Chief Growth Officer Paul Dobbins as a moderator—shared how real-life threat events during the pandemic have forever changed the cyber threat landscape.

Large-scale data hacks and ransomware events have made global headlines recently. But far from the glare of media attention, organizations of all sizes are increasingly being targeted by cybercriminals due to insecure endpoints.

In this session, panelists shared real stories from the front lines of cybersecurity, as well as strategies for combating new-age threats in the face increasing endpoint visibility and control challenges.

Our panelists also discussed how recent high-profile cyberattacks are still impacting the business world, and what changes organizational leaders can anticipate from recent public hearings and governmental actions.

Timely topics

Here are just a few of the questions and topics that our panelists unpacked:

• How is the cyber-threat landscape changing?
• If our data is already out there, why should we care?
• What is really happening with “new threats” and ransomware, how are they being covered in the media?
• How has cloud computing and having a remote/hybrid workforce changed the way we think about endpoint security?
• What are strategies for combatting malware and cyberattacks?
• Why is it important to separate IT and Information Security roles in your organizations?
• Is the government doing anything to protect businesses, and will it work?
• How can companies improve compliance and risk mitigation when it comes to cloud data protection and cybersecurity?

Panelist overview

The three panelists and our moderator for this event all work in the trenches of cybersecurity and risk management on a daily basis. They help businesses mitigate risk while learning how to improve cloud data protection, and how to prevent ransomware, malware and data breaches.

How to Watch

Ostra Cybersecurity

As Your Trusted Cybersecurity Team, Ostra makes cybersecurity simple and accessible to businesses of all sizes. Ostra provides its partners and their clients with a multi-layered, comprehensive and fully managed Security as a Service. 

Most people know about the large-scale data hacks and ransomware events that top the national and global headlines. Recently, for example, the Colonial Pipeline cyberattack has gotten significant coverage on every major news outlet; last winter, everyone was talking about the SolarWinds breach.  But what many people don’t realize is that, far from the glare of worldwide media attention, small and medium-sized businesses are increasingly being targeted by cybercriminals.

Cybersecurity in the Age of Risky Business

There are a few reasons why the risk of cyberattacks are increasing for smaller businesses. First, over the past year the COVID-19 pandemic has forced businesses to figure out a way for an unprecedented number of employees to work remotely. This has opened up new security challenges across the board:

“Remote work has challenged enterprise security monitoring in numerous ways from the platforms used for communication to the devices people are using and networks on which they transmit data. We have seen an increase in social engineering opportunities as cyberespionage and cybercriminal groups attempt to take advantage of vulnerable employees unfamiliar with managing their technology environments.” –  2020 Cyber Threatscape Report by Accenture

Although businesses of every size are navigating these issues, cybercriminals know that small and medium-sized businesses (SMBs) are even more vulnerable. Some SMBs don’t take the time to develop a cybersecurity strategy because they think they are too small to worry about being attacked. Others rely on consumer-grade, off-the-shelf solutions to protect their data.

The following statistics about the impact of cyberattacks on SMBs are alarming:

• Insurance carrier Hiscox reported that in 2019, 47% of small firms (1- 50 employees) and 63% of medium sized firms (50-249 employees) experienced one or more cyberattack.
• According to IBM, small and mid-sized businesses are hit by 62% of all cyber-attacks, or about 4,000 per day.
• Smallbiztrends.com stated that 43% of cyberattacks are aimed at small businesses, while only 14% are able to mitigate such risks effectively.
• The Denver Post shared a S. National Cyber Security Alliance report that 60% of small businesses victimized by a cyberattack will go out of business within six months.

In reality, if your business or clients handle customer data—whether it’s banking/credit card info, medical records, sensitive research data, tax information, customer databases, legal documents, proprietary product information, or anything else that criminals would love to access—then you are at risk and should learn how to prevent ransomware. Small businesses with many clients are the most vulnerable for ransomware attacks. Don’t be forced to pay to get your data back—instead, be proactive in order to protect it adequately.

The Problem With “Off-The-Shelf” Protection

Consumer-grade, off-the-shelf (COTS) cybersecurity products are widely available on the marketplace. At first glance they can seem appealing to small business owners. These COTS options tend to be free or low-cost; they may be conveniently bundled with other business software. They may also be pre-installed, “standard” features on new devices or laptops that you purchase from the manufacturer, or they are recommended by your managed service provider. Seems suitable for a business owner who is working with a limited technology budget, right?

But cybersecurity insiders and hackers know that COTS solutions have a lot of gaps that can actually leave companies vulnerable. They simply don’t protect businesses at the same level as top-tier cybersecurity solutions.

For example, consumer-grade tools are typically updated about once or twice a month. First, the manufacturer has to create the update and make it available. Next, the end user needs to see that the update is available, and manually update their device—or, if they are an IT director at a company, they will manually update many devices. Unfortunately, two or three weeks is too long for a business owner to be left vulnerable—when new threats are being created on a daily basis. The cybersecurity solution that was updated a month ago just can’t recognize or respond to a threat that was deployed yesterday.

This article on the U.S. Cybersecurity Infrastructure & Security Agency (CISA) website explains why COTS software is generally an attractive target for cybercriminals:

“… the major COTS packages typically manage important information and connect to more systems…  Further, the information and experience obtained in one attack can be used again on the same package elsewhere.” – Craig Miller, Cigital, Inc.

Smarter Tools, Quicker Updates

By contrast, the latest generation of cybersecurity tools are updated constantly. They utilize the latest technologies—such as real-time threat intelligence, advanced analytics, and machine learning/AI—to proactively anticipate and respond to threats. Sophisticated cybersecurity tools don’t just react to known threats, but they also prepare for unknown threats (a.k.a. “zero-day exploits”) that occur on the same day that a software weakness is identified.

Many of today’s most crippling cyberattacks are coming from new threats being created every day. The best way to guard against these unknown variables is to deploy a solution that is constantly on the lookout for these unknown variables. For example, Ostra is constantly monitoring and collecting threat intelligence info from around the globe to provide automatic updates all our clients within minutes. Ostra’s solution is customized and automated, so our clients do not have to spend time maintaining it.

Are You Ransomware Bait?

Another reason every business owner needs to make cybersecurity a priority is because of business liability issues. Laws are expanding on a daily basis in terms of the data that businesses are legally expected to protect.

Dealing with ransomware is a great example of a liability that many business owners do not prepare for—until it’s too late. Have you ever been locked out of your house or car? It’s pretty inconvenient. Now imagine getting locked out of your business because of a ransomware event. Suddenly you cannot make or receive payments, communicate with clients, or even access important files.

In addition to your company’s data, any customer information on your system is now being held hostage as well, unless you pay the criminal to get it all back. Learning how to prevent ransomware is key. (Preventing ransomware is one of the reasons our company was founded—read more about the Ransomware Attack that Sparked Ostra Cybersecurity.)

A comprehensive cybersecurity strategy, paired with the best technology, can help you avoid these liabilities.

Building an Effective Cybersecurity Strategy

There are three important steps that every business can take to effectively protect against cyberattacks.

Step 1: Develop an overall cybersecurity strategy.

Business owners should never have a false sense of security by relying on technology alone to protect their data and systems. For example, Ostra’s best-in-class approach to technology combined with multiple layers of defense will go a long way in protecting your business—but technology is not the only piece of the puzzle. In addition to choosing the right technology, business owners should also develop an overall cybersecurity strategy that includes:

• Conducting cybersecurity assessments to find gaps in vulnerability
• Providing regular, ongoing cybersecurity training for employees
• Putting cybersecurity policies in place to protect your organization

Step 2: Back up your data (and keep backups in a safe place).

This is a bit like fire insurance—you hope you’ll never need it. But the U.S. government recently issued an Alert urging businesses to help prevent business disruptions caused by ransomware attacks. In addition to regular data backups, make sure you isolate those backups from all of your network connections.

Step 3: Use multiple layers of high-caliber defense.

Cybersecurity is a very broad category that can cover a lot of different areas. Make sure all of those are covered (keep reading below for the top 6 things to look for in a cybersecurity solution). For example, while it is great to pay for the perfect firewall, you still have a lot of vulnerabilities if your email, mobile devices, or cloud applications are not protected.

Building a comprehensive cybersecurity strategy involves more than installing the right products or working with the right partners. Make sure that you have those other safeguards in place as well.

Top 6 things to look for in a cybersecurity/MSSP solution

Working with a Managed Security Services Provider (MSSP) is one important piece that should fit in with your overall cybersecurity strategy, in order to help with managed detection and response to threats. Once you realize that a multi-layered approach is needed, the next step is to decide which areas are the most important to address.

I recommend covering your bases in the following areas:

1. Have a Security Operations Center (SOC) and Security Information & Event Management (SIEM) system in place. Ideally, you want 24/7 monitoring, combined with technology that provides the latest threat intelligence and insights from the front lines. Employing SOC & SIEM gives you the added protection of on-call staff that can provide full support that includes investigating and remediating all of the alerts. . This will ensure you have the best protocols, cybersecurity experts and technologies to stay ahead of future attacks, while also providing analysis that helps you learn from past threats.
2. Provide employees with Email Threat Prevention (ETP). Email is the number one vehicle for data breaches. Effective ETP will include advanced URL defense against credential phishing and impersonation. It should utilize machine learning, AI and analytics to identify and block both known threats and new, malicious campaigns.
3. Pay attention to Endpoint Security, Antivirus (AV) and Malware Protection. Your solution should effectively block threats, secure your data and intellectual property, and provide a system that can isolate a device if it detects a threat so it cannot spread across your network. It should use intelligence-led, real-time detection to cover all access points—laptops, desktops, servers and more.
4. Choose your Firewall and VPN Configuring the firewall is a complex process, so make sure it is done well, and by a professional. An effective Firewall and VPN will automatically detect and prevent “zero-day” (brand new) exploits and various types of malware, as well as known threats. You’ll also want a solution that offers automated, intelligent policy recommendations and machine learning-powered visibility across your IoT and other connected devices.
5. Select the right Cloud Security (CASB) for cloud-based apps, software and services. Successfully protecting information (with automatic blocking, quarantining or encrypting data) helps companies maintain legal compliance in the cloud without impacting productivity and cost. Your CASB solution should allow you to govern cloud and web use for all users whether they are on-premises, mobile or remote.
6. Don’t forget about Mobile. With more employees staying connected to work email and networks via smartphones, mobile security has never been more important. Make sure you have a mobile security (MDM) solution that can seamlessly integrate with your existing architecture to protect apps, documents, content and data on any device (using any operating system) from a single platform.

Why is Third-Party Validation Important?

When business owners are assessing cybersecurity solutions, it’s also important to look for third-party validation. This is the process of getting an independent, third-party source to test your product or solution and make sure it does what is claimed.

For example, in this article about the importance of third-party validation for cyber solutions, one industry expert noted:

“…without in-depth testing no-one really knows whether or not an Endpoint Detection and Response (EDR) agent can do what it is intended.”- Simon Edwards, founder and director at SE Labs:

Choose to work with a partner whose goal is to safeguard your company, and not just to sell a particular program or technology solution. There are many great products and organizations in the cybersecurity space, so make sure the one you select has a vested interest in protecting your business and your clients.

Ostra’s approach to cybersecurity

Ostra’s expert team understands how cybersecurity works at large corporations, so we know how to leverage top-tier tools and technologies to create the best sphere of protection possible. Our dedicated experts are constantly monitoring and assessing the best tools available on the market. This allows us to create a solution using the same resources Fortune 100 companies use, but we’ve made it simple, accessible and affordable for small and medium businesses.

In the process of building Ostra’s Cybersecurity solution, we have also been fortunate to work closely with some outstanding tech companies—some of the biggest and best in the world—who are continually evolving with the constantly changing cybersecurity landscape. Combining these best-in-class tools across every category of cybersecurity enables us to protect our clients with a holistic solution.

Ostra is continuously evaluating the marketplace to see who can fit that space, to make sure that our solution is up-to-date with the latest and best features to protect your business. Our highest priority is delivering a high quality, simple-to-use, efficient cybersecurity solution that allows our clients to “set it and forget it.”

Learn more about how to prevent ransomware, types of malware and more. Contact our team today for a free assessment to see what vulnerabilities may exist for your business or clients.

Joe Johnson

Joe Johnson the president of Ostra Cybersecurity, a multi-layered and fully managed Security as a Service. Joe is a transformational business leader skilled at taking a company’s vision and turning it into reality.  

Cybersecurity can be an obscure and broad term covering everything from sophisticated digital systems to simple Norton anti-virus software. It’s important to know the nature of cyber threats and how you can protect your business against them.

Experts predict that cybercrime in 2021 will cost companies around the globe $6 trillion. By 2025, that number is expected to increase to $10.5 trillion. We have to treat cybersecurity protection as an essential part of business operations.

In this guide, we’ll be breaking down cybersecurity concepts and why it matters in 2021. With an increase in remote working and a rise in cyberattacks, protecting your sensitive data is more important than ever. Understanding the basics of cybersecurity is essential to protecting your business and keeping your data safe.

Regardless of industry – manufacturing, financial services, healthcare, etc.— sensitive data is at the core of business operations. This data can include credit card information, passwords, financial records, patient information, and more. Data breaches can cause a loss in profits, and even more severe, an irreparable break in consumers’ trust.  While it is critically important to protect other people’s data, a business also needs to protect its own and ensure it can maintain operations (and reputation) and properly defend against a ransomware attack.

According to this Forbes article, in today’s digital age, every company is a data company, and with this data comes the responsibility of ensuring its safety. It’s our duty as business managers to protect our business operations, our data. 

The Importance of Cybersecurity in 2021

This year COVID -19 has forced businesses to adapt their digital security measures as they navigate working remotely. Even after a vaccine becomes readily available, working from home is likely to continue indefinitely. 

Businesses and employees have adjusted to remaining productive and carry out business-as-usual while working from home. But, remote workers connecting from personal devices and open networks open the door for an increase in cyberattacks. 

The FBI recently reported that the number of complaints about cyberattacks to their Cyber Division went up to as many as 4,000 per day. This represents an astonishingly 400% increase from the complaints they saw pre-COVID. 

Today, the question for many business owners is, how to adapt to remote working and still protect their business, clients, and data. 

Cybercriminal Methods: What to Be on the Lookout For

In the mid-2000s, 80% of cybercriminals worked independently or were freelancers. They made up an unsophisticated and less skilled group of cyberattacks. As more data is exchanged online and technology has evolved, cybercriminals have gotten more sophisticated. Today, 80% of cybercrimes are part of an underground cybercrime organization and weave complicated and novel cyberattacks.

A pyramid outlining the levels of a cybercrime organization.

The methodology of cybercriminals has evolved over time. Initially, viruses had to be transferred through computer discs. Today, viruses can spread through the internet like wildfire. 

Here are some of the key cybersecurity terms and ways in which cybercriminals will attempt to gain access to your company’s data: 

Social Engineering and Phishing

Social engineering and phishing involve an attempt at getting personal information under the guise of a trusted source. For example, receiving an email from an email address that looks like your local bank’s email address saying they need you to confirm your account by providing personal information. The email address may also look like the company’s email, and the sender (cybercriminal) may request login credentials. 

When an employee’s information is compromised, the hacker may try to bypass security perimeters, distribute malware inside a closed environment, or gain access to secured data.

How to Keep Phishing Threats at Bay: 

• Implement two-factor authentication
• Enforce strict password requirements
• Educate employees about the dangers of phishing

Malware

Malware—or malicious software—is one of the most popular types of cybercrime. Able to exist in many different formats, it is a versatile method. It can take the form of a trojan virus, worms, or spyware and can be difficult to get rid of. 

For an example of malware in action, let’s look at the trojan virus. An employee sees an ad online for an ad blocker. They download the blocker, which turns out to be a virus posing as helpful software. Once the virus has been downloaded, the hacker is free to wreak havoc by accessing sensitive data and then modifying, blocking, or deleting the data. 

How to Stop Malware Attacks in Their Tracks: 

• Secure your network through security solutions like firewalls
• Work with an experienced cybersecurity provider 
• Install anti-virus software

Ransomware

Ransomware—a type of malware—is malicious software that locks up all the operating systems of a computer and displays a message demanding a fee to regain control of your system. Ransomware can be especially difficult to deal with, as you don’t want to pay the ransom. However, you also don’t want to have your system locked for too long, as this can endanger productivity for your business.

Ransomware can come in different forms, with phishing emails being one of the more popular vehicles. Say an employee opens up one of these emails and clicks on a link asking them to reset their password. Once they click the link, the ransomware downloads itself onto the computer and locks the user out. A pop-up message appears on the screen saying that they need to pay a ransom if they want to regain access. The company pays the ransom, and then they must go through their system and fix any issues and assess the damage. At this point, income has been lost due to these delays and any compromised data. In addition, the company loses credibility with its clients, suppliers, and other stakeholders. 

How to Avoid Ransomware Attacks: 

• Make sure all your software is up to date with patches
• Use reliable antivirus software and a firewall
• Backup all your files in the event an attack does occur

What Parts of Your Business to Protect

Here are some key areas of your business to ensure you are protected and how cybersecurity service providers like Ostra can help keep your data safe. 

Keep Emails Safe

Email is one of the key mediums that cybercriminals use to commit their crimes. Ensure all your employees use a secure email service and don’t send work emails from their personal accounts. In addition, educate your employees about the importance of being vigilant while using their emails.

Ensure Mobile Devices Are Secure

Eighty-five percent of people use their smartphones to access their emails. That means it’s likely many of your employees do the same. Working with a qualified, experienced cybersecurity team is the best way to prevent mobile devices from being compromised, as they can leverage the latest mobile security solutions to keep your data safe. 

Identify and Secure All Endpoints

Map out your network endpoints and use cybersecurity solutions to protect them. As we mentioned earlier, there are a multitude of avenues that cybercriminals can attempt to gain access into your system. Endpoints that businesses need to keep secure include desktops, laptops, smartphones, tablets, servers, workstations, internet-of-things devices, etc. 

Utilize Cloud Security Solutions

Cloud security is a solution that every business should consider. In addition to being scalable, housing all your data in the cloud can be more secure than storing it on-premise. When looking for a cloud service provider, validate that they are investing heavily in security.  By partnering with a cloud security provider like Ostra, you can ensure that as your business moves to the cloud your data is secure.

How Ostra Can Help Keep Your Data Secure and Safe

Are you feeling overwhelmed about the prospects of keeping all your data safe? Don’t worry, we’ve got your back. 

Ostra offers a comprehensive cybersecurity solution that can be customized to fit your needs. 

Our 360° Protection covers: 

• Email Threat Protection
• Elite endpoint
• Malware and Ransomware
• Mobile Device
• Cloud Application Security Broker
• Firewall
• SIEM
• Security Operations Center (SOC)

While our solutions are thorough, the ease-of-use on your end is impressive. Ostra will seamlessly integrate with your business, and it dynamically updates so there is no need for you to monitor it. Ostra’s solutions will be hard at work in the background of your system, 24/7. 

We’ve made enterprise-grade cybersecurity accessible for all businesses—small or large. By merging our proprietary technology and our strategic partnerships with top cybersecurity solutions out there, we’ve created a unique, cost-effective cybersecurity solution available to businesses of all sizes for the first time.

To get started on incorporating Ostra into your cybersecurity plan, reach out to us today!

Ostra Cybersecurity

As Your Trusted Cybersecurity Team, Ostra makes cybersecurity simple and accessible to businesses of all sizes. Ostra provides its partners and their clients with a multi-layered, comprehensive and fully managed Security as a Service.